Fashion in India




India is a country with an ancient clothing design tradition, yet emerging in a Medium Saic fashion industry. Though a handful of designers existed prior to the 1980s, the late 80s and the 90s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom the economic liberation of the Indian economy in 1990. The following decades firmly established fashion as an industry across India.

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History

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Post-independence: ethnic revival and Bollywood fashion edit The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. A common form of Indian fashion originates from Western culture. Fashion includes a series of sequins and gold thread to attract customers and apply a statement to the Indian fashion community. A famous Indian fashion trademark is embroidery, an art of sewing distinct thread patterns. A way to include the traditional look and create a new fashion statement includes embroidery applied to different dresses, skirts, shirts, and pants to reflect the western culture influence as well as include the Indian tradition. As part of larger revival movement in the Indian textile industry, Ritu Kumar, a Kolkata-based designer and textile print-expert started working on...
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